Several Ricoh Theta M15 owners thought it was not cheap. Ian Wantling and he wrote in his review on Amazon “A rather expensive and a bit of a specialist piece of technology”. Micpool mentioned “At the new lower price is a slightly less expensive novelty than the original Theta” in their review of the Ricoh Theta M15. Yusuf Smiley Yearwood said “Too expensive for too little benefit”.
A number of customers mentioned in their reviews that it was not good value for money. Helena Belizky mentioned on Amazon “Very much a pricey toy and is very easy to use” in her Ricoh Theta M15 review but in spite of that still gave the product a score of 4 stars. Karl wrote “However, generally this is not worth the price and definitely not suitable for anyone requiring professional looking results” in his Ricoh Theta M15 review and gave the product a rating of 2 stars. Mo mentioned “Very much a pricey toy in some respects, of a beta type” in their review however still gave it a rating of 80 out of 100.
One Ricoh Theta M15 owner who reviewed the product thought it was not a bargain for the price. Mo mentioned on Amazon “I'm pretty sure that point-and-shoot panoramic technology isn't cheap from any company at the moment - I'm deliberately saying point”.