Today's Best Digital Camera Deals At Amazon UKJanuary 2021

The price range of digital cameras is from £25 to £6,960 and in total we found prices for 395 digital cameras. The average price of a new camera is £629 and 80% of digital cameras are priced between £80 and £1,400. The cheapest digital camera that we found is the Polaroid OneStep+ at only £25, and the most expensive is the Hasselblad X1D50C at £6,960.

We have analysed 6,099 expert reviews and 14,240 user reviews for cameras and used this information to determine the average rating for each brand of digital camera. The top three digital camera brands are Canon, Nikon and Panasonic. Canon has an average rating of 85%, Nikon has an average rating of 82% and Panasonic has an average rating of 81%.

Read more in our article what are the best Digital Camera brands?

We found 328 current offers for digital cameras from Amazon UK making it the biggest camera retailer. That is significantly bigger than the second biggest retailer, eBay for whom we found 255 current offers for digital cameras. The third biggest retailer is Toby Deals with 240 current camera offers.

The chart below helps you decide which retailer is normally cheapest for buying digital cameras. For each retailer it shows the total number of digital cameras where they currently have a market leading price. The chart below helps you decide which retailer is normally cheapest for buying digital cameras. For each retailer we took all of their prices and looked at what proportion of those prices where the cheapest on the market. The cheapest retailer that we found was Toby Deals. 167 of their camera prices were the cheapest that could be found anywhere.

Assessing how cheap each retailer is for cameras by counting the number of cheapest prices for that retailer, makes the retailers that offer the greatest number of digital camera prices more likely to offer the greatest number of cheapest prices. The chart below considers the proportion of each retailer's digital camera prices that are the cheapest compared to other retailers. The cheapest retailer that we found using this approach was Toby Deals. 69.6% of their camera prices were the cheapest that could be found anywhere.

On average cameras drop in price by 5% in the first 6 months after release.

If you are prepared to wait then you could save an average of £33 on a typical £629 new digital camera by waiting 6 months before buying.

Read more in our article How quickly do Digital Cameras drop in price?

February to March is the most common period for new digital cameras to be released in. If you want the latest camera features you may be best waiting until February 2021. Also the price of the current cameras may drop off just before the latest models are released in February. In 2020 most new digital cameras were released in February, with six new digital cameras released that month. In March 2019, 11 new cameras were released making it the biggest month that year for new camera releases. August was the biggest month in 2018 for new cameras, with 16 new cameras released that month.

Check our detailed digital cameras buying guides including:

• 5 best digital cameras 2021
• 5 best digital cameras under £1,000
• 5 best digital cameras under £500
• 5 best digital cameras under £300
• 5 best digital cameras under £200
• 5 best digital cameras under £100
• 5 best digital cameras under £50