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Save Up To £300 on Digital Cameras View Today's Best Deals
Rank
Kagoo Score
Average Review Rating
Price
Megapixels
Optical Zoom
Weight
Camera Type
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£30 Voucher
#1

90

Panasonic Lumix DC‑TZ90

41 Reviews
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 Shortlist / Compare  Shortlisted

£234.99

20.3MP
Info
30x
Info
280g
Info
Compact
Info
Sep 2017
The highest scoring portrait photography camera available, with two industry awards and a fantastic spec. This digital camera has very good features, [an excellent] zoom and it's very easy to use.
Save £119
#2

90

Canon PowerShot SX740 HS

345 Reviews
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£229.99

20.3MP
Info
40x
Info
299g
Info
Compact
Info
Sep 2018
An enormous optical zoom and bargain price 299g digital camera, good for everyday photography. This digital camera has [an excellent] zoom, it's able to produce good images and really easy to use.
Voucher
#3

90

Canon PowerShot SX730 HS

540 Reviews
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£195.99

20.3MP
Info
40x
Info
276g
Info
Compact
Info
Apr 2017
A massive optical zoom and best selling 276g digital camera, good for everyday photography. This digital camera has [an excellent] zoom and it produces very good images, and easy to use.
Voucher
#4

89

Canon Powershot SX620 HS

719 Reviews
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£139.99

20.2MP
Info
25x
Info
158g
Info
Compact
Info
May 2016
A low cost and best selling 25x optical zoom digital camera, good for landscape photography. This digital camera has very good features and it's very easy to use, and able to produce good images.
Voucher
#5

89

Sony Cyber‑shot DSC‑WX500

5 Reviews
 Shortlist / Compare  Shortlisted

£242.95

18.2MP
Info
30x
Info
209g
Info
Compact
Info
Jun 2018
An affordable and best selling 30x optical zoom camera, very good for everyday photography. It has good features, [an excellent] zoom and a good screen.
Save £31
#6

89

Kodak Pixpro FZ53

76 Reviews
 Shortlist / Compare  Shortlisted

£59.99

16MP
Info
5x
Info
106g
Info
Compact
Info
Jan 2019
The newest portrait photography camera available, good for landscape photography. This camera has [an excellent] picture quality and it's very easy to use, and able to produce good images.
Voucher
#7

88

Canon PowerShot SX720 HS

661 Reviews
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£179.99

20.3MP
Info
40x
Info
270g
Info
Compact
Info
Apr 2016
An affordable and very popular 270g digital camera, with multiple awards and one of the biggest optical zooms around. It has [an excellent] zoom and it's really able to produce good images, and easy to use.
Save £172
#8

88

Canon PowerShot SX70 HS

63 Reviews
 Shortlist / Compare  Shortlisted

£346.99

20.3MP
Info
65x
Info
610g
Info
Bridge
Info
Oct 2018
This camera has [an excellent] zoom and it produces very good images, and easy to use. It's a new and very highly rated 610g camera, with a low price and a huge 65x optical zoom.
Save £44
#9

88

Nikon A900

222 Reviews
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£205.99

20.3MP
Info
35x
Info
278g
Info
Compact
Info
Feb 2016
This camera has excellent features, it's able to produce good images and very easy to use. It's a low cost and very popular 278g camera, with a great spec and one of the biggest optical zooms around.
Save £61
#10

88

Fujifilm FinePix XP130

153 Reviews
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£109.99

16.4MP
Info
5x
Info
190.6g
Info
Compact
Info
Aug 2018
A recently released and astoundingly cheap 5x optical zoom digital camera, with a good spec and an industry award. This digital camera has very good features, it's able to produce good images and really easy to use.
Voucher
#11

88

Nikon D7200

320 Reviews
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£119.69

24.2MP
Info
Depends on lens
675g
Info
SLR
Info
May 2015
Good for portrait photography, this is The highest rated digital camera under £1,000. This digital camera has brilliant features and it produces very good images, and easy to use.
Voucher
#12

88

Canon EOS 200D

 Shortlist / Compare  Shortlisted

£273.99

24.2MP
Info
Depends on lens
406g
Info
SLR
Info
Jul 2017
A top-value and very popular 406g digital camera, with a very good spec and one of the highest image qualities available.
Voucher
#13

88

Nikon D3500

83 Reviews
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 Shortlist / Compare  Shortlisted

£299.99

24.2MP
Info
Depends on lens
365g
Info
SLR
Info
Sep 2018
A high image quality and award winning 365g camera, good for landscape photography. This camera has very good features and it's really able to produce good images, and easy to use.
Save £125
#14

88

Nikon Coolpix B700

285 Reviews
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£259.99

20.3MP
Info
60x
Info
570g
Info
Bridge
Info
Apr 2016
A massive optical zoom and top-value 570g camera, with a very good spec and multiple awards. This camera has [an excellent] zoom, it's able to produce good images and very easy to use.
Voucher
#15

88

Canon EOS 4000D

94 Reviews
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 Shortlist / Compare  Shortlisted

£189.00

18MP
Info
Depends on lens
436g
Info
SLR
Info
Mar 2018
A very cheap and best selling 436g camera, with an industry award and a good spec. This camera has outstanding features, [an excellent] picture quality and it's really easy to use.
Voucher
#16

88

Nikon D3400

536 Reviews
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 Shortlist / Compare  Shortlisted

£176.05

24.2MP
Info
Depends on lens
395g
Info
SLR
Info
Aug 2016
A multi award winning and bargain price 395g camera, with a great spec and a breathtakingly high 24.2MP megapixels. This camera has brilliant features and it produces very good images, and easy to use.
Voucher
#17

88

Nikon D7500

400 Reviews
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£704.09

20.9MP
Info
Depends on lens
720g
Info
SLR
Info
Apr 2017
A best selling and high image quality 720g camera, great for sports photography. This camera has [an excellent] picture resolution, excellent features and it's really able to produce good images.
Voucher
#18

87

Nikon Coolpix W300

151 Reviews
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 Shortlist / Compare  Shortlisted

£232.99

16MP
Info
5x
Info
231g
Info
Compact
Info
Jun 2017
This camera has outstanding features, it's able to produce good images and very easy to use. It's an affordable and award winning 5x optical zoom camera, with a very good spec.
Save £49
#19

87

Canon EOS M3

226 Reviews
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£280.00

24.2MP
Info
Depends on lens
319g
Info
SLR
Info
Sep 2017
An excellent value for money and multi award winning 319g digital camera, with a great spec and an amazingly high 24.2MP megapixels. It produces good images, compact but it has a bad autofocus.
Voucher
#20

87

Canon EOS 2000D

51 Reviews
 Shortlist / Compare  Shortlisted

£268.99

24.1MP
Info
Depends on lens
475g
Info
SLR
Info
Mar 2018
A best selling and high image quality 475g camera, good for portrait photography. This camera has [an excellent] picture quality and it produces very good images, and easy to use.

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Weight
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Megapixels
16.1MP
£151 Price Drop
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Camera Type
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Megapixels
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£22 Price Drop
Optical Zoom
1x
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What Are The Best Digital Camera Brands?

We looked at the reviews for every digital camera and used this to calculate the average overall rating of each brand. The top rated digital camera brand is Nikon with an average rating of 85%. Compare all award winning digital cameras.

Rank Brand Number of Digital Cameras Price Range Average Rating
#1
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Nikon Digital Cameras 196 £50 - £17,980
85%
24,261 reviews
#2
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Canon Digital Cameras 250 £50 - £6,399
85%
30,311 reviews
#3
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Panasonic Digital Cameras 147 £90 - £8,580
84%
4,520 reviews
#4
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Sony Digital Cameras 193 £30 - £6,800
84%
11,951 reviews
#5
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Fujifilm Digital Cameras 131 £110 - £4,200
84%
6,137 reviews
#6
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Olympus Digital Cameras 91 £40 - £7,680
83%
3,171 reviews
#7
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Pentax Digital Cameras 31 £349 - £4,088
81%
1,710 reviews
#8
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Samsung Digital Cameras 150 £50 - £8,280
78%
4,740 reviews
#9
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Leica Digital Cameras 37 £50 - £14,995
74%
882 reviews
#10
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Kodak Digital Cameras 35 £35 - £325
67%
990 reviews
#11
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GE Digital Cameras 25
57%
221 reviews
#12
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Casio Digital Cameras 33 £427 - £427
41%
58 reviews
#13
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Benq Digital Cameras 24
38%
81 reviews
#14
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Rollei Digital Cameras 24 £82 - £169
37%
82 reviews
#15
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Lexibook Digital Cameras 27
18%
9 reviews

Trending Digital Camera Comparisons

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Canon
Powershot SX60 HS
£244.99
£78 cheaper
Three more
awards
Marginally
better expert
reviews
VS
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Nikon
Coolpix P900
£322.99
User reviews
are marginally
better
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Sony
Alpha A6300
£492.00
£77 cheaper
Eight more
awards
A little better
expert reviews
VS
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Canon
EOS 80D
£568.99
Better brand
User reviews
are a bit
better
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Nikon
D7100
£605.00
£240 cheaper
Two more awards
A bit better
user reviews
VS
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Canon
EOS 70D
£844.99
More popular
Expert reviews
are better
Better brand
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Canon
EOS 5D Mark III
£1,609.00
Expert reviews
are marginally
better
Better brand
VS
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Nikon
D750
£949.00
£660 cheaper
More popular
12 more awards
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Canon
EOS 750D - Rebel T6i
£339.99
Two more awards
Moderately
better user
reviews
Better expert
reviews
VS
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Nikon
D3400
£176.05
£164 cheaper
More popular
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Nikon
D3300
£246.00
£94 cheaper
Two more awards
VS
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Canon
EOS 750D - Rebel T6i
£339.99
More popular
A little better
expert reviews
Better brand
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Pentax
K-50
£456.99
Marginally
better user
reviews
VS
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Nikon
D3300
£246.00
£211 cheaper
More popular
Better brand
loading image
Canon
EOS 70D
£844.99
One more awards
Marginally
better expert
reviews
Better brand
VS
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Nikon
D5300
£292.99
£552 cheaper
More popular
loading image
Nikon
D3300
£246.00
£599 cheaper
One more awards
VS
loading image
Canon
EOS 70D
£844.99
More popular
Marginally
better user
reviews
Better expert
reviews
loading image
Nikon
D5300
£292.99
£47 cheaper
More popular
Marginally
better user
reviews
VS
loading image
Canon
EOS 750D - Rebel T6i
£339.99
Better brand
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Sony
Alpha A6000
£305.99
Better brand
VS
loading image
Nikon
D5300
£292.99
More popular
loading image
Nikon
D3300
£246.00
£599 cheaper
More popular
Better expert
reviews
VS
loading image
Canon
EOS 70D
£844.99
11 more awards
Moderately
better user
reviews
Better brand
loading image
Sony
Alpha A6000
£305.99
More popular
VS
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Canon
EOS M3
£280.00
£26 cheaper
Better brand
loading image
Sony
Cyber-shot DSC-W810
£75.52
More popular
VS
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Canon
IXUS 185
£67.99
£8 cheaper
Better brand
loading image
Canon
PowerShot SX730 HS
£195.99
£39 cheaper
One more awards
Better brand
VS
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Panasonic
Lumix DC-TZ90
£234.99
More popular
Marginally
better expert
reviews
loading image
Sony
Cyber-shot DSC-H300
£155.70
Better brand
VS
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Kodak
Pixpro AZ422
£149.99
Better user
reviews
loading image
Canon
EOS M10
£239.99
Better brand
User reviews
are marginally
better
VS
loading image
Panasonic
Lumix DMC-TZ80
£205.99
£34 cheaper
More popular
Two more awards
loading image
Nikon
Coolpix B500
£169.95
Expert reviews
are a lot
better
VS
loading image
Canon
PowerShot sx430 is
£152.99
£17 cheaper
A bit better
user reviews
Better brand
loading image
Sony
Cyber-shot DSC-RX100
£299.00
Four more
awards
Expert reviews
are better
VS
loading image
Panasonic
Lumix DMC-TZ70
£198.99
£100 cheaper
User reviews
are slightly
better
Better brand

Frequently Asked Questions (FAQs)

QWhat is the difference between an SLR, Mirrorless and Compact cameras?
ASLRs and Mirrorless cameras are both powerful cameras with changable lenses for a large amount of flexibility. Mirrorless cameras tend to be smaller and lighter than SLRs (because they don't have to include a mirror to bounce light onto the sensor) but are not quite as powerful.

Compact cameras are small fixed-lens cameras meant for casual photography and everyday carry. In previous generations compact cameras were significantly less powerful than other types, but modern variants are almost as powerful as SLRs.
QWhat is the difference between optical and digital zoom?
AOptical zoom uses the hardware of the camera to physically move the lenses, enlarging the captured picture. Digital zoom uses software to further enlarge the picture. This means digital zooms can go far beyond the range of optical zooms, but the quality is much worse, and degrades sharply as the image is zoomed in.
QWhat is an 'image stabiliser'?
AAn image stabiliser detects and compensates for small judders and shakes while filming, meaning the resulting images are far smoother and still.
QWhy is a big sensor size important?
AA larger optical sensor produces better quality images, because more light can be brought into the lens at once, This leads to larger, more highly-detailed photos.
QWhat is GPS function on a camera?
AGPS allows the camera to tag each photo with exactly where it was taken.
QWhat is the difference between 'waterproof' and 'water resistant'?
AThere is a small but important difference between waterPROOF and water RESISTANT - waterproof means that the camera can be submerged underwater for an extended amount of time with no adverse effects. Water resistant means that the camera can suffer limited exposure to water without any problems - normally this is limited to heavy rain or liquid splashes, not total immersion.
QWhat are the benefits of instant cameras?
AInstant cameras have been seeing a revival in recent years - modern versions work similar to the classic Polaroid cameras, but use modern thermal-reactive paper. They allow immediate printing of photos when out and about - perfect for parties! However the paper is expensive to buy, and you can easily blast through a pack of 10 shots very quickly.

Digital Camera Buying Guide

There are four main camera types that you will need to decide between when choosing a new camera. Each have their own advantages and disadvantages and which one is right for you will depend on what type of photos you plan to take and what you aim to get out of your photography. Many people use a mobile phone as their camera these days, which is fine for day to day snaps but for quality photographs it's hard to beat a dedicated camera.

Compact Cameras

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Compact cameras pack an incredibly large amount of technology into a tiny design that will easily fit inside your pocket. Compact cameras produce better quality images than mobile phones mainly because they have much bigger lenses which allow more light and more detail to be received by the camera's sensor. They also feature zoom lenses which let you get close to the action without any loss in image quality that comes with the digital zooms found on phones.

Lightweight and compact
Great for everyday use and holiday snaps
Better image quality than a smart phone because of bigger lens
Easy to use
Get close to the action with an optical zoom
Full exposure control often available
Cheap
Image quality generally lower than other camera types.
You can not change lenses

Compact cameras are ideal for everyday use, family holidays and trips where you don't want to be dragging a bulky and heavy camera around with you.

Bridge Cameras

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Bridge cameras are designed to bring many of the features found on a DSLR camera, into an easy to use design. The often feature very powerful optical zooms that extend from very wide angle (which is great for architecture) to over 40x times zoom (which is ideal for wildlife and sport photography). They often feature an image stabiliser which will allow you to take photos with a long zoom without using a tripod.

Improved image quality
Bigger lens allows in lots of light for more detailed photos
Powerful optical zooms available
Many of the features found on a DSLR
Easy to use
Often has an image stabiliser
You can not change lenses
More bulky than a compact camera

Bridge cameras are great for those looking for something a bit more powerful than a compact camera, but don't want the complexity of a DSLR.

System Cameras

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System cameras are similar to bridge cameras in that they offer many of the features found on a DSLR, but in a smaller and easier to use form. They differ from system cameras in that you can change the lens on a system camera, which gives you far greater creative control. Many different lens types are available from ultra zoom lenses that get really close to the action, to macro lenses which allow you to photograph small objects really close up.

Great image quality
Change lenses to suit your subject
Full frame sensors available providing very detailed photos
Lens adapters give you access to the huge range of Canon and Nikon lenses
Cheaper than a DSLR
Stylish
Can be expensive
Image quality is not as high as a DSLR

System cameras are ideal if you want the power of a DSLR with interchangeable lenses in compact size and at a cheaper price.

DSLR Cameras

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Digital SLR cameras give you outstanding image quality through very high quality components, large image sensors and a great range of lenses. You have full creative control by being able to adjust every aspect of the camera's exposure settings. Optical viewfinders let you see exactly what the camera sees and make it much easier to frame the shot in bright sun light conditions.

Outstanding image quality
Full creative control of all exposure settings
Very wide range of lenses available
Optical viewfinder lets you see exactly what the camera is taking
Record RAW images for the highest possible image quality
Fast autofocus captures subjects that are moving quickly
Expensive
Bulky and heavy
May have no built in flash

Digital SLRs are a great choice for serious photographers who love taking photos and want the best possible image quality.

Image Sensors Explained

Megapixels & Sensor Size

Megapixels are a quick and easy way of measuring the level of detail that you can expect from a camera. One megapixel means 1,000,000 pixels and refers to the number of individual pixels that the camera's sensor can capture.

Whilst megapixels are a quick guide to the camera's performance, equally important is the physical size of the camera sensor. Larger sensors are able to capture more light which produces images with less noise and better dynamic range. Because they capture more light they can also take superior photos in low light conditions without flash.

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One of the biggest differences between smart phone cameras and other cameras is the size of the sensor. Even modest compact cameras will have a larger sensor size than a mobile phone.

Bigger sensors require physically bigger cameras and also bigger lenses to gather enough light to cover the sensor. For this reason the biggest sensors tend to found on the biggest cameras such as the DSLRs. This is also the reason why mobile phone manufacturers use very small sensor sizes.

The physical size of the sensor is described in many different ways including fractions and letters. Unfortunately it is not easy to relate these sizes to one another, but the chart to the left provides a guide and shows how each sensor size relates to the size of traditional 35mm film.

Full frame sensors are sensors that are physically the same size as traditional 35mm film. Full frame sensors are desirable because they capture very detailed images, but also because they are directly compatible with the huge range of lenses designed for 35mm film. There are plenty of DSLR cameras with sensors which are smaller than full frame. These cameras can still be used with 35mm lenses, but the smaller sensor size means that a conversion factor will apply to the lens. For example if a camera with non-full frame sensor has a conversion factor of 1.5 then a 200mm lens will behave like a 300mm lens, which is great if you want to be closer to the action, but not so good if you need a wide angle shot.

CCD Sensors

Charge Coupled Device (CCD) sensors have been around for over a decade and produce high quality low noise images. However they consume a lot of power and struggle with burst photography (taking lots of photos in quick succession). CCD sensors are still found on some cameras but most manufacturers have now switched to CMOS sensors.

More mature technology
High quality, low noise images
Drain the battery more quickly
More expensive to manufacture
Slower maximum frames per second

CMOS Sensors

Complementary Metal-Oxide Semiconductor (CMOS) sensors are a newer technology that is commonly found on the latest cameras. They consume very little power so your battery lasts longer and can take many shots in quick succession. When first released CMOS sensors had problems with image noise, but technological developments have completely elimated these concerns.

Sensor of choice on pro cameras
Cheaper to manufacture
More energy efficient
Fast maximum frame rate
Less mature technology

Optical vs Digital Zoom

Many cameras have incredible zoom capabilities which let you get really close to the action. However when checking a camera's zoom capability it's important to check whether it has an optical zoom, a digital zoom or a combination of both.

Digital zooms let you zoom in by effectively cropping the photo. They do produce a zoom effect, but the quality of the image will be reduced because it has been cropped. Most mobile phones use a digital zoom.

Optical zooms work by physically moving the lenses that capture the image. The zoomed in photo is still captured using the full extent of the camera's sensor so there is no loss in image quality as you soom in.

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Camera Screens

Almost every digital camera has a built in screen which lets you frame the shot you are taking, review and edit photos that you have taken, and also adjust the camera settings. Some cameras have fold out screens which make it easy to take self portraits and allow you to take photos when the camera is not at eye level such as in a crowd.

Touchscreen camera displays offer very intuitive control systems similar to those found on a mobile phone. Touch allows you to choose which part of the picture you want to be in focus or to be exposed correctly simply by touching it.

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Viewfinders

As digital screens have become more advanced many camera manufacturers have dispensed with the traditional camera viewfinder. However there are many advantages to a traditional viewfinder. Firstly it is much easier to see what you are photographing in bright sunlight conditions through a viewfinder. Holding the camera to your face also steadies the camera giving you sharper photos. Finally a viewfinder uses much less power than a screen so you can switch the screen off when taking photos to make your battery last longer.

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Traditional cameras have optical viewfinders. This means that the image viewed through the viewfinder is exactly the same as the image that camera will photograph. Optical viewfinders reflect light entering the camera's lens off a mirror and into the viewfinder. When the photo is taken the mirror quickly flicks out of the way to let the sensor receive the image. All top end DSLRs have optical viewfinders. Some cameras have digital viewfinders which are basically a second very small screen viewed through the viewfinder. Digital viewfinders have the advantage of allowing you to preview how the final image will look including any applied effects, however generally speaking they are considered inferior to an optical viewfinder.

Image Stabilisers

Some cameras have image stabilisers. These devices are designed to reduce the effect of hand shake on the stability of the camera thereby producing a sharper photograph. They are particularly important for large zoom cameras as zooming in will amplify the effect of any hand shake on the camera image.

There are two main types of image stabiliser: optical and digital. Optical image stabilisers work using a special lens which moves to counteract the effect of any hand shake. Optical stabilisers are considered superior as they do not artificially manipulate the image quality.

Digital image stabilisers work by a processor analysing the photo after it has been taken in order to reduce image blur. This can be achieved by the camera taking multiple photos and then combining the best parts of each photo together.

Autofocus

The camera's focus setting determines which part of the image is sharp.

Compact cameras will have an intelligent autofocus system which attempts to determine which part of the image should be in focus. These generally work well, but sometimes the camera can focus on wrong thing, for example when shooting through a window the camera may focus on the glass. Often budget compact cameras do not have a manual focus setting.

Premium compact cameras and above have manual focus as well as autofocus. Manual focus lets you control which part of the image is sharp by either twisting a focus ring or on touchscreen cameras, touching the part of the image that you want to be sharp. This is particularly useful when the subject is not in the centre of the image.

Cameras with viewfinders such as DSLRs often have multiple focus points which can be seen through the viewfinder. You can preselect which focus point is going to be used, which is great if you know that your subject will definitely be in a particular part of the picture. High end DSLRs also have predictive focus which will track the subject that you are taking, such as a fast moving car, and predict the position of the subject at the exact moment the photo is taken to give the sharpest possible image.

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ISO, White Balance & Manual Exposure

With the exception of budget compact cameras most cameras allow you to manually set the exposure settings. Primarily this means setting the ISO level, the lens aperture and the shutter speed. Manual control is useful for capturing images in difficult light conditions such as at dusk, or for controlling creative effects such as depth of field (which parts of the image are in focus and which aren't).

The ISO level is particularly important as it effectively sets the sensitivity of the image sensor. Look for the maximum ISO level that the camera can support. A higher maximum ISO means that the camera's sensor is more sensitive to light which is very useful for taking photos in low light conditions without flash.

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Some cameras let you manually set the white balance of the photo too. White balance is important because different light sources (such as the sun or artifical light) produce different types of light which can affect the colours in the photo and if set incorrectly can make the photo look unnatural.

Continuous Shooting

Some cameras support rapid continuous shooting. This lets you hold down the trigger to take a rapid succession of photos, which is useful for capturing fast moving subjects. The speed at which the camera can take multiple photos is measures in frames per second and most cameras will have a limit on the number of photos that can be taken in quick succession. For best results you will also need a fast memory card which is capable of saving images very quickly.

Lens types

For system and DSLR cameras there are hundreds of different lens types available giving you a huge range of creative possibility. Lenses fall in to a number of distinct categories each of which has their own unique benefit.

Prime

Prime lenses are set at a fixed focal length (zoom). This makes them more simple, requiring fewer pieces of glass to capture the image. The advantage of this is that they are able to capture more light through a very wide aperture which makes them great for taking sharp portraits with blurred backgrounds.

Zoom

Zoom lenses let you vary the focal length so that you can quickly get close to the action. The ability to quickly zoom in and out makes them very versatile and ideal for travel photography when you are likely to be photographing a wide range of subjects.

Wide Angle

Wide angle lenses are set at a very wide focal length which allows you to fit large objects such as buildings into the entire frame of the photo. Ultra wide angle lenses are called fish eye lenses and these can be used to create interesting distorted photos.

Macro

Macro lenses let you get really close to small subjects such as insects. With a macro lens you can hold the camera just a few centimetres away from the subject and still get a sharp, close up shot.

3D

Some manufacturers have created 3D lenses which let you take a 3D image using a normal camera. They work by splitting the image into two halves so that in effect you are taking two photos on one image. Computer software then renders these images back into a 3D image.

Lens Aperture

Lens aperture refers to the size of the hole inside the lens that lets light through to the sensor. A large aperture will let lots of light in which lets you take very short exposures, effectively freezing any moving objects in motion. A small aperture lets through very little light which means a longer exposure time is required. This can be used to create motion blur and to control how much of the image is in focus (depth of field).

Aperture is measured with an f number and it is worth looking at what the lowest f number is that the camera supports. In the case of interchangeable lens cameras the f number will depend on the lens itself, not the camera body. The lower the f number the bigger maximum aperture is which means the lens is capable of capturing more light. Bigger aperture lenses produce better quality images in low light conditions.

WiFi, Bluetooth & NFC

WiFi, Bluetooth and NFC (Near Field Communication) are all methods of wirelessly connecting the camera to other devices and to the internet. This lets you send photos directly from your camera to your phone or computer, and some cameras let you take photos on the camera using a remote app on your phone. With a direct internet connection your camera can upload photos directly to Facebook and Twitter. Some cameras also allow you to download apps to your camera for editing photos.

GPS

Cameras with a built in GPS will automatically tag your photos with the location that they were taken at. The location is stored inside the photo so even if you copy the photo to your computer or other devices the location information will always be attached. Location data lets you view all the photos created in a certain location and also allows you to create cool maps of your trips.

Creative Effects

Most cameras feature a host of creative effects that can be applied to the photos that you are taking. These include changing the image colour, perspective, tone and shape.

Create cool city shots in black & white or sepia, or apply artistic effects like watercolour or crayon to landscape shots. Many cameras include automatic scene detection which will adjust the camera settings for example when the subject is backlit.

Video

Virtually all new cameras can record video, which saves carrying around a separate camcorder. Some cameras can record Full HD video and even 4K video. DSLRs with built in video recording can produce outstanding video quality and are a popular choice for amateur film makers. Don't forget that videos will take up much more space on your memory card than photos.

Digital Camera Retailers, Prices and Features

Camera Prices

In total we found 525 cameras ranging from £29 to £17,980. On average, a new camera costs £1,061 and 80% of cameras are priced between £89 and £2,899. The most expensive camera that we found is the Nikon D200 at £17,980, and the cheapest is the Sony NEX-5R at only £30.

Digital Camera Brands - Price Range

The average price of Hasselblad cameras is £10,700 which is the highest average price of all digital camera brands. Hasselblad cameras range in price from £5,499 to £15,900.

Leica digital cameras range in price from £50 to £14,995, and the second highest average camera price out of all brands is Leica digital cameras with an average price of £2,987.

Samsung digital cameras range in price from £50 to £8,280, and the average price of Samsung digital cameras is £1,335 which is the third highest average price of all camera brands.

Camera Brands - Average Ratings

We have evaluated 34,564 expert reviews and 57,416 user reviews for cameras and used this information to evaluate the average rating for each brand of camera. Nikon is the top rated camera brand with an average rating of 85%. Canon is the second best brand with 85% and Panasonic is the third best brand with 84%.

Biggest Digital Camera Retailers

The biggest digital camera retailer by number of products currently for sale is eBay. We found 322 current digital camera offers from eBay. The second biggest retailer is Wex Photo Video with 240 offers. That means eBay is significantly bigger than Wex Photo Video when it comes to cameras. Amazon UK is the third biggest retailer with 231 current offers.

When Are Most New Cameras Released?

Over the last 3 years we couldn't see any noticeable trend in the release month for new cameras. In November 2018, 24 new cameras were released making it the biggest month that year for new camera releases. The biggest month in 2017 for new camera releases was June, with 20 new digital cameras released that month. February was the biggest month in 2016 for new digital cameras, with 44 new digital cameras released that month.

How Fast Do Camera Prices Drop After Release?

On average, in the first 6 months after release, digital cameras drop in price by 4%. If you are prepared to wait then you could save an average of £40 on a typical £1,061 new camera by waiting 6 months before buying.

Optical Zooms

The optical zoom of a camera is a measure of how much the camera can zoom in to the subject using the camera's lens system. An optical zoom is superior to a digital zoom because the zoom is achieved using the optics of lens which means that the full extent of the digital sensor is always used to capture the image.

The optical zooms of digital cameras range from 1x to 125x. The optical zooms of the majority of cameras range from 1x to 6x. The Nikon P1000, which is on sale for £819.99, has the biggest optical zoom and is a 125x optical zoom digital camera. The SeaLife DC2000 Pro 2500, which sells for £1,039.00, has the smallest optical zoom and is a 1x optical zoom digital camera.

A larger optical zoom allows you to zoom in on the subject without having to move closer. Compared to a digital zoom, using an optical zoom does not result in a loss of image quality.

Weights

The camera's weight will depend on the type and size of camera. Compact cameras are usually the lightest while digital SLRs will be heavier. Also consider the number and weight of lenses to take when using a SLR.

The weights of digital cameras range from 50g to 2.7kg. The weights of the majority of cameras range from 50g to 150g. The camera with the heaviest weight is the Mamiya RZ67 Pro II, which is a 2.4kg camera and sells for £225.00. The camera with the lightest weight is the Veho K-2 NPNG, which is an 84g digital camera and is available at £249.99.

The lower the camera weight, the easier it will be to carry around and it will also reduce your hand luggage weight when flying.

Camera Types

Compact digital cameras are small and easily fit into any pocket. Bridge cameras fill the niche between Single-Lens Reflex Cameras (SLRs) and compact cameras, usually have a better image quality but the lens is fixed and cannot be changed. Mirrorless Interchangeable Lens Cameras (MILCs) are smaller than SLRs while providing similar manual settings, but usually have a smaller body meaning there is usually no space for an optical viewfinder. Digital SLRs usually have the best image quality and a wide range of lenses is available for each model, however, Digital SLRs also tend to be the most bulky and expensive camera type.

We found 1,037 cameras that are compact cameras, which makes this the most common camera type amongst new cameras. We found 176 digital cameras that are SLR cameras, making SLR the second most popular camera type amongst new digital cameras.

Choosing the right camera type will ensure that ease of use and image quality match your requirements. Compact cameras are easy to take on holiday while digital SLRs provide the highest picture quality for high end photography.

Megapixels

The resolution of the images a digital camera produces is measured in megapixels (MP). One megapixel is equal to 1 million pixels and is a result of the pixel width multiplied by the pixel height of the image. While a higher image resolution generally results in sharper images, only a relatively low megapixel count is required when printing the image at a small size or to display it on a computer screen.

Across the range of digital cameras, the megapixels range from 0.3MP to 80MP. The megapixels of most digital cameras range from 14MP to 17MP. The camera with the highest megapixels is the Fujifilm GFX 50S, which is a 51.4MP digital camera and is on sale for £4,199.99. The VTech Kidizoom Touch, which is on sale for £59.99, has the lowest megapixels and is a 2MP digital camera.

A sensor with more megapixels will be able to capture more detailed photos and the image will appear sharper. Images with more megapixels can also be printed at a larger size.

Which Are the Cheapest Retailers for Digital Cameras?

The chart below helps you decide which retailer is normally cheapest for buying cameras. For each retailer it shows the total number of cameras where they currently have a market leading price. The chart below helps you decide which retailer is normally cheapest for buying cameras. For each retailer we took all of their prices and looked at what proportion of those prices where the cheapest on the market. The cheapest retailer that we found was eBay. 212 of their digital camera prices were the cheapest that could be found anywhere.

Proportion of Cameras for Which Each Retailer is Cheapest?

Assessing how cheap each retailer is for cameras by counting the number of cheapest prices for that retailer, makes the retailers that offer the greatest number of camera prices more likely to offer the greatest number of cheapest prices. The chart below considers the proportion of each retailer's camera prices that are the cheapest compared to other retailers. The cheapest retailer that we found using this approach was eBay. 65.8% of their digital camera prices were the cheapest that could be found anywhere.

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