The digital zooms of medium megapixel digital cameras that are a comparable age to this camera range from 1x to 120x. With a digital zoom of 6.7 times zoom factor, the FinePix SL280 has a quite big digital zoom compared to most of the other medium megapixel digital cameras that are a comparable age to this camera.
We think you might also be interested in some of the other 6.7x digital zoom cameras currently available including because of it's better review score, the SL260, the T350, or the JZ100 all from Fujifilm.
If you are looking for a digital camera with a bigger digital zoom then you might want to look at the X-5 (7.2x and higher rated), or the LS465 (7.2x and higher rated) both from Pentax or the Fujifilm T400 (7.2x and higher rated).
What does "digital zoom" mean?