Medium megapixel cameras that have been available for a comparable time to this digital camera have digital zooms of between 1x and 120x, and the average digital zoom is 6.6x. With a digital zoom of 7.2 times zoom factor, the Fujifilm JX650 has a quite big digital zoom compared to most of the other digital cameras that were launched around the same time as this camera.
We compared this digital camera to all the other 7.2x digital zoom cameras and we think the Fujifilm FinePix JX660, and the Pentax X-5 which both of have better reviews are also worth considering.
If this camera digital zoom is not big enough for you then you might want to consider the Olympus PEN E-PL7 (£429) (14x) which is also higher rated.
What does "digital zoom" mean?