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Fujifilm X10
Fujifilm X10
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Fujifilm X10 Digital Camera

£469.00
Compact Camera 12MP 4x Feb 2012
Camera Type Megapixel Optical Zoom Image Stabilizer Release Date
Nineteen industry awards
Very limited manual controls for video recording
Poor battery life
106 Reviews + 19 Awards
Trusted Reviews Recommended DP Review Silver PhotographyBlog.com Highly Recommended What Digital Camera Gold
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Power

Poor Battery Life

Four customers who reviewed the product considered that it did not have a good battery life. Digital Versus mentioned “Poor battery life (less than 200 photos” however despite that they scored it 4 stars out of 5. Six years ago website Asia.cnet.com wrote “Below average battery life” in their review of this digital camera. Website Chip.com.my mentioned “Short battery life” in their review of this digital camera.


Reviews

Nineteen Industry Awards

This Fujifilm digital camera has received nineteen awards from expert review sites.

The editors of review sites Trusted Reviews, Digitallife.se, M3.idg.se, Akam.no and Theregister.co.uk all recommend this compact camera and have given it their "Recommended" award.

This Fujifilm digital camera received an "Editor's Choice" award from review sites Ephotozine, Digitaltrends.com, CNET.co.uk and Photoreview.com.au all of whom thought that this digital camera was brilliant.

The experts at websites PhotographyBlog.com, Camera Labs and Lydogbilde.no all thought that this compact camera was very good and gave it their "Highly Recommended" award.

Furthermore, this Fujifilm camera received a DP Review "Silver" award and the editor of website What Digital Camera gave it a "Gold" award and concluded it was outstanding. Furthermore, review site Buy-n-shoot.com thought that this digital camera was excellent and gave it a "Platinum" award.

This camera received a "Design Award" from review sites Hardwarezone.com.sg who said that this Fujifilm camera was well designed.

Good Expert Reviews

Based on fifty-seven expert reviews from sites including What Digital Camera, PhotographyBlog.com, DP Review and Trusted Reviews the average expert rating of this Fujifilm camera is 84 out of 100.

Fujifilm Has Good Camera Reviews

We checked 8,047 user and expert reviews (including 478 verified purchases) for Fujifilm digital cameras and found that on average Fujifilm has good ratings compared to other brands. We also found that Fujifilm has good ratings specifically within its compact cameras range. 96% of those that bought a Fujifilm digital camera would recommend the product that they bought to other buyers.


Price

Price Has Gone Up by £45.26 (10%)

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Reasonably Priced

Three owners who reviewed the Fujifilm X10 thought it was good value for money. Two years ago Cameralabs.com said on expert website Camera Labs “Fujifilm's XT10 brings the superb image quality of the higher-end XT1 to a smaller, lighter and much more affordable body” in their review of this digital camera. Expert website Ephotozine.com mentioned “The is the latest serious compact camera from Fujifilm and is a more affordable version of the.”. Expert website Photoanswers.co.uk wrote “Fujifilm, which traditionally concentrates on the more affordable end of the market, released the Fujifilm X10” in their review of this digital camera.

Two customers concluded that the product was expensive. Expert review site Firstpost.com said “There are point and shoot cameras and then there are really expensive point and shoot cameras” and gave it a rating of 75 out of 100. Expert review site Cnet.com.au gave it a score of 4 stars out of 5 and wrote six years ago “Advanced shooters may be frustrated by the trade-offs for the best photos, especially since it's more expensive than its competitors”.

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Features

Good Technical Features

Six customers who reviewed it agreed that it had good features. Expert review site Firstpost.com said “The Fujifilm X10 falls in the latter category and apart from sporting a classic chic retro design, this camera boasts of some really interesting features” and scored it 4 stars out of 5. Expert review site Techmagnifier.com mentioned in their review of this digital camera “Fujifilm X10 is a point and shoot compact digital camera, with impressive range of features”. Pcmag.com said in their review of this digital camera on expert review site PC Mag “It's a purely digital point-and-shoot with some nice features that photographers should appreciate”.


Weight & Dimensions

Metal Body, Sturdy Build

Thirty-one owners wrote in their reviews that this digital camera was compact. Expert website Buy-N-Shoot.com scored it 4 stars out of 5 and said “Fuji have added a very attractive option to the pointy end of the compact market”. Expert website Pocket-Lint.com mentioned “A compact like no other”. They also said “The 12-megapixel sensor at the camera’s heart is a 2/3in size – far larger than a standard compact camera sensor” in their review.

Eight people who reviewed this digital camera reckoned that it was a good body shape. Dp Review said in their review of this digital camera “Very nicely designed body”. Five years ago expert review site Mobilephonereviewss.com mentioned “The solid metal body resembling that of a rangefinder is a shell to the newest imaging technology”. They also wrote “The Fujifilm X-10 packs the finest Fujifilm DNA into a fine full-metal Rangefinder-like body” in their review.

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Average Weight

With a weight of 330 grams, the Fujifilm X10 has a pretty typical weight compared to most of the other compact cameras that have been on the market for more than two years.

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Video

Supports Video Recording

The Fujifilm X10 supports video recording. Most of the other compact cameras that were released more than two years ago also support video recording.

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Supports Full HD Video

supports Full HD video

The Fujifilm X10 supports Full HD video. Most of the other compact cameras that were launched around the same time as this digital camera also support Full HD video.

There are a number of other digital cameras which also support Full HD video that you might want to look at including the Olympus Stylus 1S (£530).

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1920 X 1080 Pixels Video Resolution

This digital camera supports a video resolutions of 640 x 480|1280 x 720|1920 x 1080 pixels, which is typical of many digital cameras of a comparable age and type to it. A video resolution of 1920 x 1080 pixels is equivalent to Full HD video. You will require a Full HD TV or better to appreciate this level of detail.

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Other

Released Over Five Years Ago

Fujifilm released the X10 in February 2012.


Other Features

Supports Video Capability

supports video capability

The Fujifilm X10 supports video capability, as do most of the other cameras that are a comparable age to this camera.

We think you might also be interested in some of the other digital cameras which support video capability currently available including because of their better review scores, the G12 (£439.99), or the G15 (£389) both from Canon or the Sony RX100 III (£560.34).

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Has a Built-In Flash

has a built-in flash

The Fujifilm X10 has a built-in flash, as do most of the other cameras of a comparable spec and age to this camera.

There are a number of other digital cameras with a built-in flash currently available that you might want to consider including the PowerShot G1 X Mark II (£394), or the G12 (£439.99) both from Canon or the Fujifilm X100 (£449.20) which all of have better reviews.

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Has an HDMI Port

The Fujifilm X10 has an HDMI port. Most of the other compact cameras that have been available for a comparable time to this digital camera also have an HDMI port.

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Has a USB 2.0 Port

The Fujifilm X10 has a USB 2.0 port. Most of the other compact cameras that have been available for a similar time to this camera also have a USB 2.0 port.

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Picture Quality

Has an Image Stabilizer

The Fujifilm X10 has an image stabilizer, as do most of the other cameras that have been available for a comparable time to this camera.

There are a number of alternative cameras with an image stabilizer currently available that you might want to look at including because of their better review scores, the PowerShot G1 X Mark II (£394), or the G12 (£439.99) both from Canon or the Fujifilm FinePix X20 (£439).

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1/2.3"" Optical Sensor Size

The Fujifilm X10 has a maximum optical sensor size of 1/2.3"". That's 26% less optical sensor size than a 1/1.7"" camera, which is the most frequently found optical sensor size. 6.17 x 4.55mm.

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12 Megapixels Megapixel

This is a 12 megapixels digital camera.

If you are looking for a higher megapixel then you might want to look at the G15 (£389) (12.1MP and higher rated), or the PowerShot G1 X Mark II (£394) (12.8MP and higher rated) both from Canon or the Ricoh GR (£366.49) (16.2MP and higher rated).

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Lens System

Very Small Digital Zoom

Across all the compact cameras that have been around for more than two years the digital zooms range from 2x to 330x, and the average digital zoom is 23x. The Fujifilm X10 has one of the smaller digital zooms (only 2 times zoom factor) amongst compact cameras of this age.

If this camera digital zoom is too small for you then you might want to consider the G12 (£439.99) (4x and higher rated), the G15 (£389) (4x and higher rated), or the PowerShot G1 X Mark II (£394) (4x and higher rated) all from Canon.

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Average Optical Zoom

At 4 times zoom factor, the Fujifilm X10 has a pretty average optical zoom compared to most of the other cameras of a comparable age and spec to this camera.

If this digital camera optical zoom is not big enough for you then you might want to consider the G12 (£439.99) (5x and higher rated), the G15 (£389) (5x and higher rated), or the PowerShot G1 X Mark II (£394) (5x and higher rated) all from Canon.

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Very Big Maximum Aperture Number

At only 2.8, the Fujifilm X10 has a fairly big maximum aperture number compared to most of the other cameras of this age and spec. Across all the cameras of this spec and age the maximum aperture numbers range from 1.8 to 22, and the average maximum aperture number is 9.5.

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Display

Very Small Display Diagonal

The display diagonals of digital cameras that have been around for around the same time as this digital camera range from 2.7" to 4.8", and the average display diagonal is 3.1". With a display diagonal of only 2.8 inches, the Fujifilm X10 has one of the smaller display diagonals amongst compact cameras of this age.

If you would prefer a larger display diagonal then you might want to consider the Canon G15 (£389) (3" and higher rated), the Ricoh GR (£366.49) (3" and higher rated), or the Nikon Coolpix A (£577.97) (3" and higher rated).

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Very Low Display Resolution (numeric)

With a display resolution (numeric) of only 460,000 pixels, the Fujifilm X10 has one of the lower display resolutions (numeric) amongst compact cameras of this age. The average display resolution (numeric) of comparable spec cameras that are a similar age to this camera is 860,000 pixels.

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Camera

Features Calendar

The Fujifilm X10 features calendar, as do most of the other compact cameras that were launched around the same time as this camera.

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Has a Tripod Mountable

The Fujifilm X10 has a tripod mountable, as do most of the other compact cameras that came out more than two years ago.

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Features Histogram

The Fujifilm X10 features histogram. Most of the other similar spec cameras that are a comparable age to this digital camera also feature histogram.

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Ports & Interfaces

Features Connection to PC

The Fujifilm X10 features connection to PC, as do most of the other digital cameras that have been available for more than two years.

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Has an HDMI

The Fujifilm X10 has an HDMI, as do most of the other similar spec digital cameras that have been available for more than two years.

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Supports PictBridge

The Fujifilm X10 supports PictBridge, as do most of the other compact cameras that were released around the same time as this camera.

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Audio

Has a Built-In Microphone

The Fujifilm X10 has a built-in microphone. Most of the other compact cameras that have been available for more than two years also have a built-in microphone.

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Packaging Content

Has a Battery Charger Included

The Fujifilm X10 has a battery charger included. Most of the other digital cameras of this type and age also have a battery charger included.

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Has a Hand Strap

The Fujifilm X10 has a hand strap, as do most of the other cameras of a comparable spec and age to this camera.

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Has a Batteries Included

The Fujifilm X10 has a batteries included, as do most of the other digital cameras of this spec and age.

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Light Exposure

Supports Thirteen ISO Sensitivities

The Fujifilm X10 has a greater number of ISO speeds than most digital cameras of this age and spec. The most commonly supported ISO sensitivity is 320, but this ISO sensitivity is not supported by this digital camera. The ISO sensitivities 100, 200, 250, 400, 500, 640, 800, 1000, 1250, 2000, 2500, 3200 and Auto are also supported by this Fujifilm digital camera.

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Memory

Very Small Internal Memory

The smallest internal memory of compact cameras that were released more than two years ago is 21MB and the biggest is 8.2GB. The Fujifilm X10 has a fairly small internal memory (only 26 megabytes) compared to most of the other comparable spec digital cameras that have been on the market for a similar time to this digital camera.

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Very Limited Manual Controls for Video Recording

Three people who reviewed the product agreed that it was not good for video recording. Website T3.com mentioned “Very limited manual controls for video recording” however despite that they still rated it 80 out of 100. Digit.in wrote five years ago “Black levels in video are higher than normal, leading to loss of detail” in their review of this digital camera although they still gave the product a score of 70 out of 100. Expertreviews.co.uk mentioned on expert website Expert Reviews “Its videos are disappointing.” but in spite of that they still scored it 5 stars out of 5.

Optical Viewfinder

Ten owners who reviewed the Fujifilm X10 considered that it had a good viewfinder. Trusted Reviews wrote “Optical viewfinder is large and bright” in their review of this digital camera. Five years ago Digit.in mentioned “The viewfinder is a nice touch for shooting”. Website Dcresource.com said in their review of this digital camera “Large optical viewfinder has 85 coverage”.

Sharp Photos

Twenty-seven customers mentioned in their reviews that the product was able to produce good images. Website Theverge.com mentioned “Excellent picture and video quality” in their review of this digital camera. Website T3.com wrote “Image stabilization that offers roughly a 3 stop advantage”. Five years ago website Dcresource.com mentioned in their review of this digital camera “Good photo quality when using dynamic range correction”.

Six customers considered that this digital camera had a good image sensor. Digit.in gave the Fujifilm X10 a score of 4 stars out of 5 and wrote five years ago “Generously sized sensor” in their review of this digital camera. Techradar said two years ago “Same sensor and processing engine as the popular X”. Dp Review mentioned “Sensor size is 8.8 x 6.6 23) mm”.

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Mechanical Zoom

Ten owners who purchased it reckoned that it had a good zoom. Website T3.com wrote six years ago “Mechanical zoom” in their review of this digital camera. They also mentioned “Fast, very sharp zoom lens with an 2.0 2.8 aperture” in their review. Dp Review said “Very bright lens, especially for a zoom”.

Ten customers who bought it agreed that it had a good lens. Website Hardwarezone.com.sg said six years ago “Fast bright 22.8 lens” in their review of this digital camera and gave it a score of 4 stars out of 5. Five years ago Digit.in wrote in their review of this digital camera “2.02.8 fast lens is great for shooting in low light”. Website Dcresource.com said “28 112 mm lens” in their review of this digital camera.

Three people mentioned in their reviews that this digital camera had a good autofocus. Website T3.com gave this digital camera a score of 80 out of 100 and wrote “Fast focus system”. Website Theverge.com mentioned in their review of this digital camera “Fast focusing performance”. Ephotozine.com said on expert website Ephotozine “More importantly it feels great as a camera to use, with extremely quick focusing and shutter response it's very easy to get candid street shots” in their review of this digital camera.

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Design

Solid Build Quality

Seventeen owners who purchased the Fujifilm X10 reckoned that it was well made. Techradar mentioned “Premium build quality”. Website Cnet.co.uk said “Great looks and build quality” in their review of this digital camera. Digital Versus mentioned “Metal body, sturdy build” .

Good Video Quality

Twenty-eight customers mentioned in their reviews that the Fujifilm X10 was good quality. Trusted Reviews said in their review of this digital camera “Fantastic styling and solid build quality” . Website Thestar.com.my wrote in their review of this digital camera “High quality zoom lens”. Website Hardwarezone.com.sg gave it a rating of 4 stars out of 5 and mentioned “Beautiful design build quality” in their review of this digital camera.

Attractive Design

Twelve owners concluded that this digital camera was well designed. Website Asia.cnet.com mentioned “Retro classic design”. Digital Versus said “General design and handling”. Five years ago website Chip.com.my mentioned “Comfortable design” in their review of this digital camera.

Seven people wrote in their reviews that it was retro. Website Thestar.com.my mentioned in their Fujifilm X10 review “Great retro style”. They also wrote “The X10, has the same retro appeal” in their review. Expert website Theverge.com mentioned in their review of this digital camera “Did I mention the X10 is gorgeous? It nails the retro style”.

Six people reckoned that it was good looking. Website Chip.com.my said “Stylish and elegant” in their review of this digital camera. Expert review site Pocket-Lint.com mentioned in their review of this digital camera “The X10’s retro style is met with excellent performance”. Expert website Photographyblog.com said “The Fujifilm FinePix X10 is a gorgeous new compact camera that boasts impeccable build-quality, intuitive handling” .

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Manual Zoom Control is More Intuitive

Ten customers wrote in their reviews that this digital camera was easy to use. Trusted Reviews said in their review of this digital camera “Manual zoom control is more intuitive”. Pocket-Lint.com rated it 4 stars out of 5 and wrote on expert website Pocket Lint “A superb manual zoom lens and bags of on-body controls that make for ease of use”. Expert review site Mymobile.co.in mentioned five years ago “It has an upper control deck with mode di” in their review of this digital camera.

Two owners who purchased this digital camera considered that it had a good interface. Website T3.com rated the Fujifilm X10 80 out of 100 and mentioned “Responsive interface”. Six years ago expert website Neocamera.com said “It offers complete manual controls and an efficient interface, including dual control-dials” and rated it 4 stars out of 5.

Two owners who purchased the product reckoned that it was easy to handle. Techradar scored it the highest possible rating of 5 stars and wrote “Excellent handling”.

Two customers who purchased it agreed that it was easy to use the menus. Website Techcrunch.com said “Much improved menu system over 100” in their review of this digital camera. Expert website Digitalversus.com gave it a rating of 80 out of 100 and mentioned “It has loads of advanced functions, direct-access settings, physical controls”.

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Product Identifiers

Barcodes 00074101011265, 00662425807772, 04547410193046

Fujifilm X10 Review Sources

To prepare this Fujifilm X10 review we compared this digital camera to 1,217 other models. For each digital camera that we compared, we collated thousands of pieces of information including technical specs, reviews, and prices. In total we analysed 311,945 product attributes, 170,936 digital camera reviews and 3,219,200 historical digital camera prices from 0 digital camera retailers. We then picked out the standout features of this digital camera compared to the other models as well as any areas where this digital camera is lacking.

Other Digital Cameras to Consider

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Canon G1 X

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Samsung Camera

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