The smallest optical zoom of digital cameras of this age and type is 0.34x and the biggest is 65x. At 26 times zoom factor, the Samsung WB110 has a fairly big optical zoom compared to most of the other digital cameras that were released more than two years ago.
Other 26x optical zoom cameras currently available which you might want to look at include because of it's better review score, the Sony DSC-HX200.
If this Samsung digital camera optical zoom is not big enough for you then you might also want to look at the Sony DSC-HX200V (30x), or the Panasonic DMC-TZ60 (£219) (30x) which is also higher rated.
What does "optical zoom" mean?