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Save Up To £300 on Digital Cameras View Today's Best Deals
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#10

87

Fujifilm FinePix XP120

346 Reviews
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£119.99

16.4MP
Info
5x
Info
186g
Info
Compact
Info
Aug 2018
A very popular and top-value 5x optical zoom digital camera, good for landscape photography
Voucher

85

Fujifilm XP130

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£149.00

16.4MP
Info
5x
Info
190.6g
Info
Compact
Info
Feb 2018
A very popular and great value for money 5x optical zoom camera, good for portrait photography

84

Fujifilm X‑T1

903 Reviews
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£328.40

16.3MP
Info
Depends on lens
390g
Info
Mirrorless
Info
Sep 2014
A good value for money and multi award winning 390g digital camera, with an Editor's Choice award from six expert review websites and 18 further awards from other expert sites

83

Fujifilm X‑E2s

22 Reviews
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£299.00

16.3MP
Info
Depends on lens
300g
Info
Mirrorless
Info
Jan 2016
An award winning and affordable 300g camera, good for everyday photography
Voucher

82

Fujifilm XF10

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£448.95

24.2MP
Info
1x
Info
241.2g
Info
Compact
Info
Jul 2018
A very popular and high image quality 241.2g camera, good for everyday photography

82

Fujifilm XP90

114 Reviews
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£200.00

16.4MP
Info
5x
Info
186g
Info
Compact
Info
Jan 2016
An award winning and affordable 5x optical zoom digital camera, with good features

82

Fujifilm AX650

121 Reviews
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£58.50

16MP
Info
5x
Info
100g
Info
Compact
Info
Apr 2013
A classic and low cost 5x optical zoom digital camera, with good features and an extremely light 100g weight
Save £239

82

Fujifilm X10

260 Reviews
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£229.99

12MP
Info
4x
Info
330g
Info
Compact
Info
Feb 2012
An affordable and multi award winning 4x optical zoom digital camera, good for everyday photography
Voucher

82

Fujifilm X‑T20

235 Reviews
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£739.99

24.3MP
Info
Depends on lens
333g
Info
Mirrorless
Info
Feb 2017
A multi award winning and very popular 333g camera, with an Editor's Choice award from two expert review websites and 14 further awards from other expert sites

82

Fujifilm X‑T10

100 Reviews
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£649.99

16.3MP
Info
Depends on lens
331g
Info
Mirrorless
Info
May 2015
A very popular and classic 331g camera, with very good features

80

Fujifilm XQ1

158 Reviews
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£295.99

12MP
Info
4x
Info
187g
Info
Compact
Info
Jul 2014
A multi award winning and low cost 4x optical zoom digital camera, good for landscape photography

80

Fujifilm X‑A10

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£297.00

16.3MP
Info
Depends on lens
282g
Info
Mirrorless
Info
Dec 2016
An affordable but a little out of date 282g digital camera, with very good features

80

Fujifilm FinePix S2980

229 Reviews
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£113.84

14MP
Info
18x
Info
445g
Info
Bridge
Info
Apr 2013
A bargain price and award winning 18x optical zoom camera, good for landscape photography

79

Fujifilm X100

370 Reviews
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£849.90

16.3MP
Info
1x
Info
400g
Info
Compact
Info
Sep 2014
A fully featured and multi award winning 400g digital camera, with a platinum award from one expert review website and 9 further awards from other expert sites

79

Fujifilm S9200

87 Reviews
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£169.00

16.2MP
Info
50x
Info
577g
Info
Bridge
Info
Mar 2014
A fully featured and award winning 577g digital camera, with a fair price and a gigantic 50x optical zoom
Voucher

79

Fujifilm GFX 50S

85 Reviews
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£4,956.28

51.4MP
Info
Depends on lens
740g
Info
SLR
Info
Feb 2017
A multi award winning and relatively new 740g camera, with an Editor's Choice award from one expert review website and 7 further awards from other expert sites

79

Fujifilm X70

222 Reviews
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£499.00

16.3MP
Info
1x
Info
302g
Info
Mirrorless
Info
Jan 2016
A multi award winning and fully featured 302g camera, good for everyday photography
Save £310

78

Fujifilm X‑E2

489 Reviews
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£419.00

16.3MP
Info
Depends on lens
300g
Info
Mirrorless
Info
Mar 2015
A fully featured and multi award winning 300g digital camera, good for landscape photography

78

Fujifilm FinePix F660EXR

132 Reviews
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£181.00

16MP
Info
15x
Info
196g
Info
Compact
Info
Apr 2012
A fully featured and award winning 15x optical zoom digital camera, good for portrait photography

78

Fujifilm X‑M1

183 Reviews
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£349.00

16.3MP
Info
Depends on lens
280g
Info
Mirrorless
Info
Dec 2014
A multi award winning and fully featured 280g camera, good for everyday photography

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Frequently Asked Questions (FAQs)

QWhat is the difference between an SLR, Mirrorless and Compact cameras?
ASLRs and Mirrorless cameras are both powerful cameras with changable lenses for a large amount of flexibility. Mirrorless cameras tend to be smaller and lighter than SLRs (because they don't have to include a mirror to bounce light onto the sensor) but are not quite as powerful.

Compact cameras are small fixed-lens cameras meant for casual photography and everyday carry. In previous generations compact cameras were significantly less powerful than other types, but modern variants are almost as powerful as SLRs.
QWhat is the difference between optical and digital zoom?
AOptical zoom uses the hardware of the camera to physically move the lenses, enlarging the captured picture. Digital zoom uses software to further enlarge the picture. This means digital zooms can go far beyond the range of optical zooms, but the quality is much worse, and degrades sharply as the image is zoomed in.
QWhat is an 'image stabiliser'?
AAn image stabiliser detects and compensates for small judders and shakes while filming, meaning the resulting images are far smoother and still.
QWhy is a big sensor size important?
AA larger optical sensor produces better quality images, because more light can be brought into the lens at once, This leads to larger, more highly-detailed photos.
QWhat is GPS function on a camera?
AGPS allows the camera to tag each photo with exactly where it was taken.
QWhat is the difference between 'waterproof' and 'water resistant'?
AThere is a small but important difference between waterPROOF and water RESISTANT - waterproof means that the camera can be submerged underwater for an extended amount of time with no adverse effects. Water resistant means that the camera can suffer limited exposure to water without any problems - normally this is limited to heavy rain or liquid splashes, not total immersion.
QWhat are the benefits of instant cameras?
AInstant cameras have been seeing a revival in recent years - modern versions work similar to the classic Polaroid cameras, but use modern thermal-reactive paper. They allow immediate printing of photos when out and about - perfect for parties! However the paper is expensive to buy, and you can easily blast through a pack of 10 shots very quickly.

Digital Camera Buying Guide

There are four main camera types that you will need to decide between when choosing a new camera. Each have their own advantages and disadvantages and which one is right for you will depend on what type of photos you plan to take and what you aim to get out of your photography. Many people use a mobile phone as their camera these days, which is fine for day to day snaps but for quality photographs it's hard to beat a dedicated camera.

Compact Cameras

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Compact cameras pack an incredibly large amount of technology into a tiny design that will easily fit inside your pocket. Compact cameras produce better quality images than mobile phones mainly because they have much bigger lenses which allow more light and more detail to be received by the camera's sensor. They also feature zoom lenses which let you get close to the action without any loss in image quality that comes with the digital zooms found on phones.

Lightweight and compact
Great for everyday use and holiday snaps
Better image quality than a smart phone because of bigger lens
Easy to use
Get close to the action with an optical zoom
Full exposure control often available
Cheap
Image quality generally lower than other camera types.
You can not change lenses

Compact cameras are ideal for everyday use, family holidays and trips where you don't want to be dragging a bulky and heavy camera around with you.

Bridge Cameras

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Bridge cameras are designed to bring many of the features found on a DSLR camera, into an easy to use design. The often feature very powerful optical zooms that extend from very wide angle (which is great for architecture) to over 40x times zoom (which is ideal for wildlife and sport photography). They often feature an image stabiliser which will allow you to take photos with a long zoom without using a tripod.

Improved image quality
Bigger lens allows in lots of light for more detailed photos
Powerful optical zooms available
Many of the features found on a DSLR
Easy to use
Often has an image stabiliser
You can not change lenses
More bulky than a compact camera

Bridge cameras are great for those looking for something a bit more powerful than a compact camera, but don't want the complexity of a DSLR.

System Cameras

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System cameras are similar to bridge cameras in that they offer many of the features found on a DSLR, but in a smaller and easier to use form. They differ from system cameras in that you can change the lens on a system camera, which gives you far greater creative control. Many different lens types are available from ultra zoom lenses that get really close to the action, to macro lenses which allow you to photograph small objects really close up.

Great image quality
Change lenses to suit your subject
Full frame sensors available providing very detailed photos
Lens adapters give you access to the huge range of Canon and Nikon lenses
Cheaper than a DSLR
Stylish
Can be expensive
Image quality is not as high as a DSLR

System cameras are ideal if you want the power of a DSLR with interchangeable lenses in compact size and at a cheaper price.

DSLR Cameras

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Digital SLR cameras give you outstanding image quality through very high quality components, large image sensors and a great range of lenses. You have full creative control by being able to adjust every aspect of the camera's exposure settings. Optical viewfinders let you see exactly what the camera sees and make it much easier to frame the shot in bright sun light conditions.

Outstanding image quality
Full creative control of all exposure settings
Very wide range of lenses available
Optical viewfinder lets you see exactly what the camera is taking
Record RAW images for the highest possible image quality
Fast autofocus captures subjects that are moving quickly
Expensive
Bulky and heavy
May have no built in flash

Digital SLRs are a great choice for serious photographers who love taking photos and want the best possible image quality.

Image Sensors Explained

Megapixels & Sensor Size

Megapixels are a quick and easy way of measuring the level of detail that you can expect from a camera. One megapixel means 1,000,000 pixels and refers to the number of individual pixels that the camera's sensor can capture.

Whilst megapixels are a quick guide to the camera's performance, equally important is the physical size of the camera sensor. Larger sensors are able to capture more light which produces images with less noise and better dynamic range. Because they capture more light they can also take superior photos in low light conditions without flash.

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One of the biggest differences between smart phone cameras and other cameras is the size of the sensor. Even modest compact cameras will have a larger sensor size than a mobile phone.

Bigger sensors require physically bigger cameras and also bigger lenses to gather enough light to cover the sensor. For this reason the biggest sensors tend to found on the biggest cameras such as the DSLRs. This is also the reason why mobile phone manufacturers use very small sensor sizes.

The physical size of the sensor is described in many different ways including fractions and letters. Unfortunately it is not easy to relate these sizes to one another, but the chart to the left provides a guide and shows how each sensor size relates to the size of traditional 35mm film.

Full frame sensors are sensors that are physically the same size as traditional 35mm film. Full frame sensors are desirable because they capture very detailed images, but also because they are directly compatible with the huge range of lenses designed for 35mm film. There are plenty of DSLR cameras with sensors which are smaller than full frame. These cameras can still be used with 35mm lenses, but the smaller sensor size means that a conversion factor will apply to the lens. For example if a camera with non-full frame sensor has a conversion factor of 1.5 then a 200mm lens will behave like a 300mm lens, which is great if you want to be closer to the action, but not so good if you need a wide angle shot.

CCD Sensors

Charge Coupled Device (CCD) sensors have been around for over a decade and produce high quality low noise images. However they consume a lot of power and struggle with burst photography (taking lots of photos in quick succession). CCD sensors are still found on some cameras but most manufacturers have now switched to CMOS sensors.

More mature technology
High quality, low noise images
Drain the battery more quickly
More expensive to manufacture
Slower maximum frames per second

CMOS Sensors

Complementary Metal-Oxide Semiconductor (CMOS) sensors are a newer technology that is commonly found on the latest cameras. They consume very little power so your battery lasts longer and can take many shots in quick succession. When first released CMOS sensors had problems with image noise, but technological developments have completely elimated these concerns.

Sensor of choice on pro cameras
Cheaper to manufacture
More energy efficient
Fast maximum frame rate
Less mature technology

Optical vs Digital Zoom

Many cameras have incredible zoom capabilities which let you get really close to the action. However when checking a camera's zoom capability it's important to check whether it has an optical zoom, a digital zoom or a combination of both.

Digital zooms let you zoom in by effectively cropping the photo. They do produce a zoom effect, but the quality of the image will be reduced because it has been cropped. Most mobile phones use a digital zoom.

Optical zooms work by physically moving the lenses that capture the image. The zoomed in photo is still captured using the full extent of the camera's sensor so there is no loss in image quality as you soom in.

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Camera Screens

Almost every digital camera has a built in screen which lets you frame the shot you are taking, review and edit photos that you have taken, and also adjust the camera settings. Some cameras have fold out screens which make it easy to take self portraits and allow you to take photos when the camera is not at eye level such as in a crowd.

Touchscreen camera displays offer very intuitive control systems similar to those found on a mobile phone. Touch allows you to choose which part of the picture you want to be in focus or to be exposed correctly simply by touching it.

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Viewfinders

As digital screens have become more advanced many camera manufacturers have dispensed with the traditional camera viewfinder. However there are many advantages to a traditional viewfinder. Firstly it is much easier to see what you are photographing in bright sunlight conditions through a viewfinder. Holding the camera to your face also steadies the camera giving you sharper photos. Finally a viewfinder uses much less power than a screen so you can switch the screen off when taking photos to make your battery last longer.

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Traditional cameras have optical viewfinders. This means that the image viewed through the viewfinder is exactly the same as the image that camera will photograph. Optical viewfinders reflect light entering the camera's lens off a mirror and into the viewfinder. When the photo is taken the mirror quickly flicks out of the way to let the sensor receive the image. All top end DSLRs have optical viewfinders. Some cameras have digital viewfinders which are basically a second very small screen viewed through the viewfinder. Digital viewfinders have the advantage of allowing you to preview how the final image will look including any applied effects, however generally speaking they are considered inferior to an optical viewfinder.

Image Stabilisers

Some cameras have image stabilisers. These devices are designed to reduce the effect of hand shake on the stability of the camera thereby producing a sharper photograph. They are particularly important for large zoom cameras as zooming in will amplify the effect of any hand shake on the camera image.

There are two main types of image stabiliser: optical and digital. Optical image stabilisers work using a special lens which moves to counteract the effect of any hand shake. Optical stabilisers are considered superior as they do not artificially manipulate the image quality.

Digital image stabilisers work by a processor analysing the photo after it has been taken in order to reduce image blur. This can be achieved by the camera taking multiple photos and then combining the best parts of each photo together.

Autofocus

The camera's focus setting determines which part of the image is sharp.

Compact cameras will have an intelligent autofocus system which attempts to determine which part of the image should be in focus. These generally work well, but sometimes the camera can focus on wrong thing, for example when shooting through a window the camera may focus on the glass. Often budget compact cameras do not have a manual focus setting.

Premium compact cameras and above have manual focus as well as autofocus. Manual focus lets you control which part of the image is sharp by either twisting a focus ring or on touchscreen cameras, touching the part of the image that you want to be sharp. This is particularly useful when the subject is not in the centre of the image.

Cameras with viewfinders such as DSLRs often have multiple focus points which can be seen through the viewfinder. You can preselect which focus point is going to be used, which is great if you know that your subject will definitely be in a particular part of the picture. High end DSLRs also have predictive focus which will track the subject that you are taking, such as a fast moving car, and predict the position of the subject at the exact moment the photo is taken to give the sharpest possible image.

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ISO, White Balance & Manual Exposure

With the exception of budget compact cameras most cameras allow you to manually set the exposure settings. Primarily this means setting the ISO level, the lens aperture and the shutter speed. Manual control is useful for capturing images in difficult light conditions such as at dusk, or for controlling creative effects such as depth of field (which parts of the image are in focus and which aren't).

The ISO level is particularly important as it effectively sets the sensitivity of the image sensor. Look for the maximum ISO level that the camera can support. A higher maximum ISO means that the camera's sensor is more sensitive to light which is very useful for taking photos in low light conditions without flash.

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Some cameras let you manually set the white balance of the photo too. White balance is important because different light sources (such as the sun or artifical light) produce different types of light which can affect the colours in the photo and if set incorrectly can make the photo look unnatural.

Continuous Shooting

Some cameras support rapid continuous shooting. This lets you hold down the trigger to take a rapid succession of photos, which is useful for capturing fast moving subjects. The speed at which the camera can take multiple photos is measures in frames per second and most cameras will have a limit on the number of photos that can be taken in quick succession. For best results you will also need a fast memory card which is capable of saving images very quickly.

Lens types

For system and DSLR cameras there are hundreds of different lens types available giving you a huge range of creative possibility. Lenses fall in to a number of distinct categories each of which has their own unique benefit.

Prime

Prime lenses are set at a fixed focal length (zoom). This makes them more simple, requiring fewer pieces of glass to capture the image. The advantage of this is that they are able to capture more light through a very wide aperture which makes them great for taking sharp portraits with blurred backgrounds.

Zoom

Zoom lenses let you vary the focal length so that you can quickly get close to the action. The ability to quickly zoom in and out makes them very versatile and ideal for travel photography when you are likely to be photographing a wide range of subjects.

Wide Angle

Wide angle lenses are set at a very wide focal length which allows you to fit large objects such as buildings into the entire frame of the photo. Ultra wide angle lenses are called fish eye lenses and these can be used to create interesting distorted photos.

Macro

Macro lenses let you get really close to small subjects such as insects. With a macro lens you can hold the camera just a few centimetres away from the subject and still get a sharp, close up shot.

3D

Some manufacturers have created 3D lenses which let you take a 3D image using a normal camera. They work by splitting the image into two halves so that in effect you are taking two photos on one image. Computer software then renders these images back into a 3D image.

Lens Aperture

Lens aperture refers to the size of the hole inside the lens that lets light through to the sensor. A large aperture will let lots of light in which lets you take very short exposures, effectively freezing any moving objects in motion. A small aperture lets through very little light which means a longer exposure time is required. This can be used to create motion blur and to control how much of the image is in focus (depth of field).

Aperture is measured with an f number and it is worth looking at what the lowest f number is that the camera supports. In the case of interchangeable lens cameras the f number will depend on the lens itself, not the camera body. The lower the f number the bigger maximum aperture is which means the lens is capable of capturing more light. Bigger aperture lenses produce better quality images in low light conditions.

WiFi, Bluetooth & NFC

WiFi, Bluetooth and NFC (Near Field Communication) are all methods of wirelessly connecting the camera to other devices and to the internet. This lets you send photos directly from your camera to your phone or computer, and some cameras let you take photos on the camera using a remote app on your phone. With a direct internet connection your camera can upload photos directly to Facebook and Twitter. Some cameras also allow you to download apps to your camera for editing photos.

GPS

Cameras with a built in GPS will automatically tag your photos with the location that they were taken at. The location is stored inside the photo so even if you copy the photo to your computer or other devices the location information will always be attached. Location data lets you view all the photos created in a certain location and also allows you to create cool maps of your trips.

Creative Effects

Most cameras feature a host of creative effects that can be applied to the photos that you are taking. These include changing the image colour, perspective, tone and shape.

Create cool city shots in black & white or sepia, or apply artistic effects like watercolour or crayon to landscape shots. Many cameras include automatic scene detection which will adjust the camera settings for example when the subject is backlit.

Video

Virtually all new cameras can record video, which saves carrying around a separate camcorder. Some cameras can record Full HD video and even 4K video. DSLRs with built in video recording can produce outstanding video quality and are a popular choice for amateur film makers. Don't forget that videos will take up much more space on your memory card than photos.

Fujifilm Digital Cameras

Fujifilm Digital Camera Prices

The price range of Fujifilm cameras is from £58 to £5,999 and in total we found prices for 47 Fujifilm cameras. On average, a new Fujifilm digital camera costs £514 and 80% of Fujifilm cameras are priced between £110 and £850. The cheapest Fujifilm digital camera that we found is the Fujifilm AX650 at only £59, and the most expensive is the Fujifilm GFX 50S at £5,999.

Price Range of Fujifilm Digital Cameras

The average price of Fujifilm cameras is £514 which is the 16th highest average price of all camera brands. Fujifilm cameras range in price from £59 to £5,999.

Average Rating of Fujifilm Digital Cameras

We have analysed 28,486 expert reviews and 126,145 user reviews for digital cameras and used these reviews to determine an average rating for Fujifilm digital cameras of 85%. This makes Fujifilm the 5th best rated camera brand according to customer reviews.

When Are Most New Fujifilm Digital Cameras Released?

We couldn't see any evident pattern in the release dates for new Fujifilm digital cameras over the last 3 years. February was the biggest month in 2017 for new Fujifilm cameras, with three new Fujifilm cameras released that month. Five new Fujifilm cameras were released in February 2016 making it the biggest month that year as well for new Fujifilm camera releases. Also the biggest month in 2015 for new Fujifilm camera releases was February, with three new Fujifilm cameras released that month.

How Fast Do Fujifilm Digital Camera Prices Drop After Release?

Most digital cameras drop in price by 1% in the first 6 months after release, however Fujifilm cameras tend to depreciate faster. On average, in the first 6 months after release, Fujifilm cameras drop in price by 5%. If you are prepared to wait then you could save an average of £45 on a typical £884 new Fujifilm camera by waiting 6 months before buying.