Several customers who reviewed the product agreed that it was good value for money. Cnet.com scored this tablet 73 out of 100 and said on CNET.com “The $199 Kindle Fire is an outstanding entertainment value that prizes simplicity over techno-wizardry”. Pcmag.com said “The first easy-to-use, affordable small-screen tablet” . Expert website Hothardware.com wrote in their review of this tablet “The Kindle Fire is Amazon's attempt to blaze a trail in the low cost Android tablet market” .
Some customers reckoned that the Amazon Kindle Fire was a bargain for the price. Cnet.com wrote in their review on CNET.com “In the world of tablets, there are great products and there are cheap products.” and scored this tablet 4 stars. Cnet.com also wrote “Very few great, cheap products”. Expert website T3.com scored the Amazon Kindle Fire 5 stars and mentioned “Unlike Apple products, refreshingly cheap” in their review.
One customer who reviewed it reckoned that it was cheap. Expert review site Arstechnica.com wrote in their review of the Amazon Kindle Fire six years ago “Nook Tablet are both vying for that special place in consumers' hearts reserved for inexpensive consumption devices.”.